Being a celebrity has many perks, including the money, fame, and overall opportunities. Because celebrities are so popular and have large fan bases, it is easy for them to get word out quickly to large amounts of people. This celebrity approach has been beneficial for advertising and promotions. But some celebrities and famous athletes aren't all about the attention, and use their fame to help others. Charity work and 'giving back' has become very important in today's society and many people get involved in this practice.
One of the most popular things going around the internet this past summer (2014) was the ALS Ice Bucket Challenge. The challenge included recording a video of you pouring a bucket of ice water over your head and nominated a few of your friends to do the same, upload the video to social media, and nominating new friends, all within 24 hours. If the challenge wasn't complete, they were to donate $10 to the ALS association. This challenge quickly went viral across the nation, as people tagged more and more people. My university volleyball team was nominated by one of our opponents, Missouri State, to complete the challenge. Check it out by clicking this link:
https://www.facebook.com/video.php?v=931374916889454
Many other famous athletes got involved with the hype:
The best thing about today is that its easy to get news and information out quickly. Social media has been these athlete's main source of communication to make people aware of these organizations. Promoting their foundations and providing links on Facebook, Instagram, and Twitter creates quick access and informs their fans and society about these types of foundations and events.
Some of the most commonly known foundations include United Way, American Cancer Society, and American Red Cross. The following are some of the most successful and well-known athletes who are considered top contributes to charities and foundations of their own:
Tiger Woods created a charity to help young adults pursue their dreams through scholarships, grants, and a Tiger Woods Learning Center for students to learn at.
http://www.tigerwoodsfoundation.org/
Serena Williams established the Serena Williams Foundation to provide assistants to youth whose family's have been crime victims and created programs for counseling these children.
http://www.theserenawilliamsfoundation.org/aboutus.htm
David Beckham has contributed to many charities include being an Ambassador of the National Society for the Prevention of Cruelty to Children http://www.nspcc.org.uk/
LeBron James established the LeBron James Family Foundation which was created to support children by promoting healthy lifestyles and education.
http://lebronjamesfamilyfoundation.org/
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